Role Overview
As the Multimedia Content Producer at Infigroup, you are the visual engine behind our venture portfolio. This is a role for a Creative Polymath—someone who lives at the intersection of graphic design, video production, and AI-driven content creation. You don't just "edit"; you conceptualize and produce the visual and auditory assets that define how our brands are perceived in the digital world.
You will support the Head of Marketing and the Content Strategist in bringing brand narratives to life. From high-production 16:9 brand films to rapid-fire 9:16 TikToks and AI-enhanced static carousels, you are responsible for the high-volume, high-quality output required to scale multiple ventures across Distribution, Mobility, and Sustainability.
Key Responsibilities
A. Video Production & Motion (Dynamic Content)
- Short-Form Mastery: Concept, shoot, and edit high-energy content for TikTok, Reels, and YouTube Shorts.
- Long-Form Storytelling: Produce polished brand stories, product deep-dives, and educational content for YouTube and web.
- Platform-Native Features: Leverage platform-specific trends including Remixes, Duets, Stitches, and Live video broadcasts to drive engagement.
- Post-Production: High-level video editing, color grading, and sound design using tools like Adobe Premiere, After Effects, or CapCut.
B. Visual Identity & Brand Building (The Builder)
- Brand Kit Development: Build comprehensive brand kits from scratch for new ventures, including color palettes, typography, iconography, and asset libraries.
- Mood Boards & Concepting: Translate abstract venture ideas into visual mood boards and style guides that define the creative direction of a brand.
- Multi-Brand Stewardship: Simultaneously manage and evolve visual identities for a diverse portfolio (e.g., a rugged logistics brand vs. a sleek fintech app).
- Graphic Design: Create high-fidelity static assets, from single-image posts to complex multi-slide carousels and slideshows.
- Tool Proficiency: Mastery of the design stack, including Figma for UI/web assets, Adobe Creative Suite (Photoshop/Illustrator), and Canva for rapid-turnaround templates.
C. Engagement, Community & Ephemeral Content
- Interactive Formats: Design assets for community engagement, including interactive polls, Q&A templates, and quizzes.
- Real-Time Storytelling: Own the "Stories" and ephemeral content strategy, producing "in-the-moment" content that builds authenticity.
- UGC Orchestration: Edit and polish User Generated Content (UGC) to align with brand standards while maintaining its organic feel.
- Audio & Broadcast: Produce assets for audio-first channels and broadcast groups (Telegram, WhatsApp, Podcasts).
D. AI-Native Multimedia Production
- AI Asset Generation: Utilize AI tools (Midjourney, Runway, Sora, HeyGen, etc.) to generate images, videos, and avatars that accelerate production timelines.
- Creative Automation: Implement AI-driven workflows for captioning, background removal, and asset resizing to maintain a high output volume.
- Prompt Engineering: Stay at the bleeding edge of multimedia AI to ensure Infigroup remains a leader in "smart" content production.
Key Requirements
Core Competencies
- The Visual Polymath: You are a "Jack of all trades" in the creative space—capable of switching between a high-end Figma layout and a viral TikTok edit in the same hour.
- Multi-Brand Fluidity: The ability to handle multiple brand contexts simultaneously without cross-contaminating visual styles.
- The Architect: A "builder" mindset—you enjoy creating something from zero, including the foundation of a brand's visual identity.
- Technical Savvy: Deep knowledge of video formats, aspect ratios, compression standards, and platform algorithms.
- AI-First Mindset: You view AI as a partner in the creative process and are proficient in using it to 10x your output.
Technical Tool Stack
- Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva
- Video: Adobe Premiere Pro, After Effects, CapCut
- AI: Midjourney, DALL-E, Runway, ElevenLabs, and various Generative AI video/audio tools
Experience
- 3+ years in a multimedia production role, preferably in a fast-paced agency or startup environment.
- Brand Creation Portfolio: A diverse reel and portfolio showcasing your ability to build brand kits, mood boards, and full visual identity systems from the ground up.
- Launch Experience: Proven success in creating the visual launch kits for new brands or products.
- SEA Market Context: Familiarity with visual trends and consumer preferences in the Southeast Asian market.